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Harley-Davidson Footwear Lauches E-Commerce

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Harley-Davidson Footwear, a division of Wolverine Worldwide, is looking to rev up sales with its newly launched e-commerce website.

The online store offers shoppers the brand’s complete lifestyle range, H-D Footwear, as well as a look at the full dealer-exclusive Performance Collection. Harley fans can also search for the nearest Authorized Harley-Davidson dealer in their area and connect to the brand’s social media feeds.

“This new website is going to allow us to open our collection to a larger lifestyle market and to continue to build strong relationships with fashion lovers as well as motorcycle enthusiasts and riders,” said Chris Hayes, Wolverine Worldwide sales director for Harley-Davidson Footwear.

He added, “The new design and e-commerce enhancements provide our customers with a user-friendly way to find detailed product information and an inside look of what the collection has to offer, both lifestyle and performance facing styles.”

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