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Hatch Retools Classic Keds for Mother’s Day

Casual-yet-polished maternity lifestyle label Hatch, a cult favorite of expectant mothers, has launched its first-ever footwear collab with one of the industry’s long-standing brands.

The New York-based DTC, which counts high-profile moms and trendsetters like Meghan Markle and Natalie Portman as fans, teamed with Keds on a new line of kicks just in time for Mother’s Day.

With their sleek, minimalistic silhouettes, Keds sneakers have been a warm weather wardrobe staple for kids and adults alike for decades. Launching Wednesday, the Hatch x Keds collection, designed specifically for moms-to-be, has been retooled with added comfort features that promote ease of wear.

The styles in the line have been engineered to accommodate the specific needs of expectant wearers, which can fluctuate throughout pregnancy. In addition to experiencing soreness, many pregnant women’s feet tend to swell, necessitating ultra-supportive and versatile footwear. The collaboration’s styles include cushioned Softerra footbeds, ventilation holes for increased breathability, and added stretch to help adapt to changing feet.

The line was designed with added comfort and ease of wear, the brands said.

The Hatch x Keds three-style line reimagines the footwear brand’s classics, amping them up with a modern, playful aesthetic. The classic canvas Champion—Keds’ most recognizable lace-up silhouette—has been revamped with subtle details like an eggshell upper, pink grommets, patterned laces, and embroidering that reads “Mama” across the shoes’ tongues. Meanwhile, the Ace cupsole lace-up in white leather features hot pink accents like grommets, stitching, and heel, as well as “Mama” embossing on the shoe’s side. Finally, the easy-wearing Doubledecker Terry slip-on, which eliminates the need to bend over and tie laces, is available in a black-and-white “goes-with-everything” stripe.

“With all that women do, and with their strength and hardworking attitude, I wanted to give them something they could run and walk in by a brand known for ease, community and comfort,” Hatch founder Ariane Goldman said in a statement. Goldman, who birthed Hatch in 2011, sought to create a destination for women seeking everyday staples and occasion wear for each stage of pregnancy. The site has grown to include mom-centric beauty and wellness products, like “belly oil,” which treats stretch marks, as well as categories like maternity swim and sleepwear.

The capsule is available for purchase on and, ranging from $65-$85.