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London Artist Converts Discarded Reeboks Into Upcycled Sneakers

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

As footwear brands work to create shoes with recycled yarns and ground-up foam that look and perform like any other shoe, one designer is making her name leaning into the re-constructed, upcycled aesthetic. Helen Kirkum is a London-based artist who handcrafts bespoke shoes from discarded sneakers and deadstock materials. She first collaborated with Reebok in…

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