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London Artist Converts Discarded Reeboks Into Upcycled Sneakers

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

As footwear brands work to create shoes with recycled yarns and ground-up foam that look and perform like any other shoe, one designer is making her name leaning into the re-constructed, upcycled aesthetic. Helen Kirkum is a London-based artist who handcrafts bespoke shoes from discarded sneakers and deadstock materials. She first collaborated with Reebok in…

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