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Here’s How Nike Hopes to Hit $7B in Digital Sales by 2020

As the undisputed leader of the athletic apparel and footwear world, Nike raised few eyebrows last October when it declared its plan to grow annual sales to $50 billion by the end of fiscal 2020. What seemed to fly under the radar, however, was the Beaverton, Ore.-based company’s desire to hit $7 billion in digital commerce revenue within that timeline, too.

Speaking Tuesday during a keynote session titled, “Retail Disrupted: Navigating the Digital Age” as part of the National Retail Federation’s (NRF) 2016 Big Show in New York, president of Nike’s global direct-to-consumer business Christina Shi outlined how the company plans to meet that deadline.

Read more at Sourcing Journal.