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Free People and Hoka Serve Up Summery Sneakers and Slides

Free People’s activewear brand FP Movement teamed with Hoka this week to release a limited-edition capsule of sneakers and slides.

The collection—the pair’s first collaboration together—features Hoka’s Clifton 8 running shoe and Ora slide, each in unique colors and prints inspired by FP Movement’s S22 apparel line. The footwear hit select FP Movement retail stores and FreePeople.com Monday and Hoka’s online store Tuesday.

“After seeing so much success with our launch of Hoka last spring, it felt like a natural fit to deepen our partnership and create these styles exclusive to our brand,” Devon Irwin, buyer for FP Movement, said in a statement.

The $145 FP Movement x Hoka Clifton 8 comes in two colorways: “Seaweed/Green Tea,” which will include a speckled outsole detail, and “Golden Coast Floral,” which sports a floral print across the upper. The FP Movement x Hoka Ora Slide retails at $50 and comes in “Euphoric Lilac” and “Luna Marbled” colorways. All styles include FP Movement branding.

Though the two sneaker styles have already sold out on Free People and Hoka’s e-commerce sites, select sizes of both slides’ colorways remain available.

Free People and Hoka's collaboration collection features two colorways of Hoka's Ora slide

Free People x Hoka

“Hoka couldn’t be more excited to partner with FP Movement, a true leader in the fashion forward fitness and wellness space,” Gretchen Weimer, vice president of product at Hoka, said in a statement. “Our design teams worked together seamlessly to create a beautiful collection that celebrates how color can infuse excitement and joy into every day movement.”

Both FP Movement and Hoka flourished during the pandemic as consumers prioritized activewear and athletic footwear.

During URBN’s most recent reported quarter, the three-month period ended Jan. 30, the Free People parent said FP Movement delivered “outstanding results” as its store performance exceeded expectations. According to co-president and chief operating officer Frank Conforti, retail segment sales grew by more than 200 percent compared to the same quarter two years earlier. Over the same period, customer counts grew “triple digits,” he added.

At Hoka, revenues grew 30.3 percent in the quarter ended Dec. 31 compared to the same period a year earlier and doubled on a two-year basis. Direct-to-consumer sales grew 52 percent year over year.

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