Hoka One One is bringing a new light-as-air running silhouette into the mix.
This week, the Deckers-owned performance footwear brand announced the forthcoming launch of the Rincon 3, a successor to one of its most popular lightweight trail styles. Shoppers can now pre-order the shoe, which officially drops on Aug. 1, for $115 on hokaoneone.com.
The sneaker features more than 20 millimeters of substantive underfoot cushioning, Hoka said, but weighs in at just 6.2-7.4 ounces, with the men’s shoe being slightly heavier. Hoka claims that the shoe has one of the best weight-to-cushion ratios on the market, a noted a number of subtle refinements.
The Rincon 3’s redesigned upper now boasts an asymmetrical tongue, a thinner pull tab and a vented mesh upper, streamlining the silhouette and underscoring its breathability. Hoka’s recognizable compression-molded EVA foam midsole has been retooled with grooves and cutouts, while the outsole has been sheathed in extra rubber coverage to enhance the shoe’s durability, ensuring it stands up to wear and tear.
The style also features Hoka’s proprietary Meta-Rocker midsole geometry, which is sculpted to create a fulcrum effect not unlike a rocking chair. The unique construction guides a runner’s gait and provides a smooth roll from impact to toe-off, according to Hoka.
“Too often, runners picking out shoes are faced with a choice between supportive cushion and lightweight speed,” said Gretchen Weimer, vice president of product for the athletic label. “It is designed with cushion and support for day-in, day-out training, while remaining light enough to power a personal best on race day.”
Weimer added that the shoe’s ample cushioning and smooth ride are both quintessential brand features, enhanced by its “remarkably light construction.”
The first iteration of the Rincon running shoe launched in 2019, propelling Hoka’s success with high school and college athletes due to its approachable price point. At the time, CEO David Powers credited the shoe with boosting the second-quarter performance at Hoka, where roughly half of e-commerce consumers that year were new to the brand, and two-fifths were Gen Z or millennial shoppers.