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How Hoka Navigates ‘Herculean’ Product-Design Process

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

When the pandemic began, the sudden pause on in-person gatherings threw a wrench into Hoka One One’s typically meetings-heavy production process. Before, designers, developers, product management professionals, merchandisers, marketers and sales teams would gather in person to review prototypes. The company would finalize go-to-market strategies at “alignment” meetings. Eventually, Hoka One One would roll out…

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