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How Hoka Navigates ‘Herculean’ Product-Design Process

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When the pandemic began, the sudden pause on in-person gatherings threw a wrench into Hoka One One’s typically meetings-heavy production process. Before, designers, developers, product management professionals, merchandisers, marketers and sales teams would gather in person to review prototypes. The company would finalize go-to-market strategies at “alignment” meetings. Eventually, Hoka One One would roll out…

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