Skip to main content

Hoka Collab Arrives at the Intersection of Streetwear and Mountain Tech

Hoka One One’s collaboration with Thisisneverthat (TINT), a Seoul-based fashion brand that draws its inspiration from ‘90s Korean subculture, situates itself at the intersection of streetwear and mountain-tech.

Announced Thursday, the collection offers a special-edition colorway of the Deckers Brands division’s Speedgoat 4 trail shoe, as well as an apparel range designed for exploration, active use and all-day wear.

The TINT x Hoka Speedgoat 4 features multi-directional lugs, a Vibram MegaGrip outsole and flex grooves designed for rugged mountain terrain. The sneaker comes in a white colorway with blue accents.

The TINT x Hoka apparel collection channels the Korean brand’s graphic and text-heavy approach to traditional streetwear. It includes a wind-resistant hooded pullover, 6-inch performance short, T-shirt, bucket hat and performance crew sock. The items are designed and produced by TINT and distinct from the performance and lifestyle apparel manufactured by Hoka One One since early 2020, the running brand noted.

Hoka One One and Thisisneverthat's apparel collection includes a hooded pullover, T-shirt and 6-inch performance short
Hoka One One and Thisisneverthat’s apparel collection includes a hooded pullover, T-shirt and 6-inch performance short. Hoka One One

“Before working with Hoka, Thisisneverthat had never developed true performance products,” Jinwoo Park, TINT’s designer of special projects, said in a statement. “The collaboration combines Thisisneverthat’s unique aesthetic vision with two of Hoka’s defining features: its technical prowess and its signature blue color.”

The collection will become available for pre-sale starting Thursday at Bodega, END and TINT’s online store. It will go on sale on Hoka One One’s website and other select retailers the following day, March 19.

Hoka One One has experienced continued success throughout the pandemic. In its third fiscal quarter, ended Dec. 31, the brand saw a 52.1 percent year-over-year jump in sales. Though much of this has come from its direct-to-consumer business, Hoka One One is also growing within its wholesale channels, with the brand planning to expand the number of Dick’s Sporting Goods stores it sells in by spring 2021.

In January, Hoka One One debuted its Carbon X 2 running shoe. Though the performance sneaker retained the carbon fiber plate of its predecessor, it introduced a simplified upper material for a more lightweight and breathable fit, as well as a new bonded tongue to more securely wrap the foot.