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Hoka Collab Arrives at the Intersection of Streetwear and Mountain Tech

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Hoka One One’s collaboration with Thisisneverthat (TINT), a Seoul-based fashion brand that draws its inspiration from ‘90s Korean subculture, situates itself at the intersection of streetwear and mountain-tech. Announced Thursday, the collection offers a special-edition colorway of the Deckers Brands division’s Speedgoat 4 trail shoe, as well as an apparel range designed for exploration, active…

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