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Hong Kong Startup Turns to One of the World’s Oldest Shoes for Inspiration

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After observing the footwear industry’s reliance on low-quality, high-volume production over his 10 years in the industry, Ben Hui became interested in creating a sneaker that met consumer needs, but also “ticked the boxes when it comes to its eco-footprint.” A shoemaker by heritage—Hui’s grandfather opened one of Hong Kong’s first shoe factories in the…

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