Skip to main content

How Michael Kors Caters to Increasingly Casual Consumers

Few things in life are certain, but you can be sure that a Michael Kors ad campaign will include a bronze-limbed model on or near a yacht, a private plane or a convertible. Forever inspired by the glamour of a jet-set lifestyle, the designer’s ideal woman has never been one to dress down.

And yet the explosion of athleisure at every price point hasn’t hurt the brand’s pocketbook. For the second quarter ended Sept. 26, total revenue increased 6.9% from $1 billion to $1.13 billion and retail net sales for the three-month period were up 7.5% to $532.8 million.

Read more at Sourcing Journal.