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Hunter’s First Campaign Under New CEO Shows Outdoor, Activist Focus

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Hunter previewed a new, outdoor-centered identity and creative direction Monday. The “For The World Outside” campaign marks the more than 160-year-old rubber boot brand’s first under the leadership of CEO Paolo Porta—the Jimmy Choo, Stella McCartney and Burberry alum who joined the company as interim CEO in June last year and stepped into the role…

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