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Hunter’s First Campaign Under New CEO Shows Outdoor, Activist Focus

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Hunter previewed a new, outdoor-centered identity and creative direction Monday. The “For The World Outside” campaign marks the more than 160-year-old rubber boot brand’s first under the leadership of CEO Paolo Porta—the Jimmy Choo, Stella McCartney and Burberry alum who joined the company as interim CEO in June last year and stepped into the role…

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