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In the Showroom: Joules

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British lifestyle brand Joules knows how to make a splash. What began as a tight collection of bow-embellished and floral printed rain boots has blossomed into a full range of waterproof, winterized options.

For Fall ’17, Joules is introducing the women’s Downton wellie, a fully padded tall boot with a faux fur collar and non-slip sole with a slight wedge, and the Ajusta, a tall boot with an adjustable back gusset. For quick trips outdoors, the brand debuts the Pop-on, Pop-off, a short rubber shoe with a comfortable neoprene back counter.

Joules adds a pop of newness to prints by layering florals over stripes, and pairing striped boots with color contrasting outsoles. A new bee print features a 3-D effect, while dog prints continue to appeal to the dog-obsessed U.S. market.

For the Kiddos

For the first time, Joules is offering the Wellibob for girls, a popular ankle height women’s boot. The brand is also expanding its baby selection, offering bear and dinosaur prints for boys and unicorns and flowers/stripes for girls. A highlight in the boys’ collection is a glow-in-the-dark boot with “spooky eyes,” a perfect styles for Halloween.


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