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Here’s What Graphene Can Do For a Trail Running Shoe

Join us March 24 at 11 am EST for the Trust Through Traceability webinar to learn the benefits and limitations of certifications and standards and how the latest innovations aim to verify product provenance and protect brands in today’s callout culture.

U.K.-based performance footwear brand Inov-8 is bringing its graphite-infused technology to a new outdoor running shoe. The label, which first launched in 2008, made waves with its X-Talon range of active footwear. Combining graphene, an ultra-lightweight and durable substance derived from graphite, with the rubber outsole used in its shoes, Inov-8 created a range of…

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