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Jaden Smith, New Balance Create Vegan Sneaker Brimming With ‘Fearless Independence’

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Add footwear designer to Jaden Smith’s expanding list of credentials. New Balance has tapped the 22-year-old Just Water entrepreneur, G-Star collaborator and son of actors Will and Jada Pinkett Smith to “conceptualize, design and develop” a new silhouette that marries the brand’s signature style with Smith’s “unique, bold, fashion-forward aesthetic,” the footwear maker announced last…

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