Reebok’s dance card is filled. The fitness brand is partnering with digital media network, DanceOn, for a year-long influencer campaign that will make three internationally renowned dancers Reebok’s newest global brand ambassadors for its Reebok Studio Collection.
DanceOn’s talent have fueled viral dancing sensations, including the Whip Nae Nae, Hit The Quan and the Harlem Shake. Through the partnership, dancers Danielle Peazer, Chachi Gonzales and Rino Nakasone will engage social media followings in target markets for Reebok, including Western Europe, the U.S. and Hispanic Americans and Asia.
DanceOn’s digital influencers will be featured on Reebok’s advertisements in retail stores and window displays. The dancers will also drive awareness toward a co-branded sweepstakes, giving away a Reebok shopping spree and gear from the Reebok Studio Collection. Additionally, Reebok will incorporate key seasonal styles in original content created by DanceOn, which will be promoted via social, digital and email.