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K-Swiss Celebrates 50th Anniversary with 50 Love Launch

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

American heritage tennis brand K-Swiss, founded in 1966, is marking its 50th anniversary with the launch of 50 Love, a new campaign which will debut a new series of brand imagery and products.

The 50 Love campaign will debut a limited edition anniversary product collection from the K-Swiss archives. The Anniversary Pack honors the brand’s past and uses modern technologies with premium materials alongside gold accents. The Anniversary Pack introduces five updated models for the U.S. market, including: The Classic ’66, the Irvine, The Classic VN, the Surf ‘N Turf, and the Hoke. The collection will retail between $60 and $150.

“When you talk about sneaker brands with deep history and longevity, it is a very exclusive group,” said Ashley Girard, senior director, global marketing & eCommerce of K-Swiss Global Brands. “K-Swiss is one of the definitive brands, and the creator of one of the most iconic sneakers in history, the K-Swiss Classic. We’re so proud to celebrate the brand’s 50th Anniversary.”

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