Last year, Crocs released Peeps-inspired clogs, Uggs introduced candy-themed boots and Champion dropped slides and slippers bearing M&Ms’ classic mascots.
On March 4, K-Swiss will add its own selection of sweets-fueled footwear to the mix when it launches a Girl Scout Cookie-inspired tennis shoe collection.
The collaboration with Girl Scouts of the USA will take details from three of the youth organization’s most popular cookies—Thin Mints, Samoas and Trefoils—and translate them into reimagined takes on the tennis brand’s Court 66 sneaker.
The Thin Mints-inspired shoe will feature a soft-touch, mint-green suede body and laces. The Samoa sneaker will sport a hairy orange suede with medial soft-touch side stripes as a nod to the cookie’s chocolate drizzle. The Trefoil shoe will feature a soft suede upper and an embossed puffed cookie on its side. Each sneaker will include Girl Scout branding at the heel and custom cookie-pattern detailing, and arrive in a cookie-inspired shoe box with silver foil paper.
The special-edition Girl Scout x K-Swiss Court 66 will be available online at the K-Swiss, Girl Scout and Foot Locker websites.
The tennis brand’s Girl Scout Cookie collection comes months after Ugg’s October collaboration with The Hershey Co. Released on Halloween, the capsule offered versions of the kids’ classic short boot, the kids’ Neumel lace-up boot and the infants’ Bixbee bootie inspired by three classic candies: Hershey’s Kisses, Reese’s, and Twizzlers.
Earlier this month, K-Swiss debuted its latest performance tennis sneaker, the Ultrashot 3. Seen worn by the company’s new brand partner Fabio Fognini at the Australian Open, the shoe includes an updated, 360-degree Plantar Support Chassis for enhanced mid-foot and heel stability, and a new durable outsole designed for hard-court surfaces.
Late last year, K-Swiss tapped five-time Wimbledon winner Venus Williams as a global brand ambassador. At the same time, Williams also designed a limited-edition footwear and apparel collection in partnership with her activewear and lifestyle brand EleVen by Venus Williams. Released in November, the capsule includes one footwear release, the K-Swiss Classic 66 X EleVen by Venus Williams, and an assortment of preppy apparel. Items include the MVP Varsity Jacket, Prep Rally Hoodie and School Spirit Sports Bra, as well as a sweater, pair of joggers, tops and leggings.