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Divisive Yeezy Sneaker Sells Out in One Minute

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Nearly three years after Kanye West first teased them in 2018, the Adidas Yeezy 450 Cloud White finally went on sale at 7 a.m. Saturday. By 7:01 a.m. it was sold out. The sneaker, initially to be called the Adidas Yeezy 451, represents a new silhouette for the popular brand. The unique—and divisive—construction places a…

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