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Yeezy Day to Return Ahead of Kanye West’s Album Drop

Yeezy Day is back.

It appears Kanye West’s runaway Adidas brand will bring back its eponymous sneaker event next Monday—days before the debut of the “Heartless” hitmaker and Gap collaborator’s 10th studio album, “Donda.”

Details about Yeezy Day 2021 are sparse. Adidas has yet to release any official information, but a countdown clock on Yeezy Supply’s website indicates that the sneaker drops will kick off at 9 a.m. According to Hypebeast, multiple releases and restocks are scheduled, including the debut of the Yeezy 700 V3 “Dark Glow” and the return of the Yeezy Boost 700 “Wave Runner.”

Monday’s celebration will take place exactly two years after the inaugural Yeezy Day. Set over a 14-hour period, the event saw Adidas and Yeezy Supply release roughly 30 different pairs of sneakers.

This year, the shoes will release on Yeezy Supply, Adidas’ Confirmed app and the Adidas online store in the United States; on the Confirmed app and Adidas’ online store in Europe; and on the Confirmed app and the Chinese shopping platform Tmall in Asia, Hypebeast reported. The event is scheduled to take place Aug. 2 in the U.S. and Aug. 3 in Europe and Asia.

West is set to release his first album since 2019’s “Jesus is King” days later on Aug. 6. Rumors that the 22-time Grammy winner would be dropping new music only began to circulate early last week. Two days later, West confirmed the rumors himself. Named after the musician’s mother, “Donda” was originally slated to drop this past Friday, but its release has since been pushed to Aug. 6.

While much of the talk surrounding the Adidas collaborator this past week has centered on the new music, Nike athlete Sha’Carri Richardson’s presence in a commercial promoting “Donda” has sent rumors flying in the sneaker world. Technically an ad for Beats by Dre headphones, the minute-long video spends more than one-quarter of its runtime centered on the professional runner’s sneakers—Swoosh logo and all.

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The ad came weeks after West caused a similar stir for wearing Nike socks at Balenciaga’s Haute Couture show. The artist then reignited the controversy this past week when another pair of Nike socks appeared in one of his Instagram posts. West, a Nike collaborator before he started working with Adidas, has not worked with the Oregon-based footwear brand since the two parted ways in 2013.

Though the chances of West somehow reuniting with Nike are slim given his current allegiance to Adidas, the former presidential candidate has campaigned for an unlikely partnership between the two rivals in the past. These efforts include a tweet last year where he stated that an Adidas-Nike collaboration would be his “first pillar” should he get a seat on Adidas’ board.