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Kawhi Leonard’s the NBA Superstar New Balance Needed to Break into Basketball

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

To those who follow athletic endorsements, basketball or even just sneakers, Kawhi Leonard’s signing of a monster endorsement contract with New Balance in November 2018 felt like a seismic shift in the performance sneaker industry. Over the past few decades, the NBA status quo saw most of the league’s top talent sign with Nike’s Jordan…

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