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Keds Throws Down the Gauntlet in Hanesbrands Lawsuit

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Keds moved to end its Champion footwear license agreement with Hanesbrands last week amid an acrimonious legal battle that began last year. Keds and Champion inked their first licensing agreement 34 years ago. The original framework gave Hanes a perpetual license to use the Champion mark for “high performance athletic shoes” in the United States…

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