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Keds Throws Down the Gauntlet in Hanesbrands Lawsuit

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Keds moved to end its Champion footwear license agreement with Hanesbrands last week amid an acrimonious legal battle that began last year. Keds and Champion inked their first licensing agreement 34 years ago. The original framework gave Hanes a perpetual license to use the Champion mark for “high performance athletic shoes” in the United States…

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