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Keen Wraps Up Roadtrip, Preps for 2016

Outdoor footwear brand Keen has finally wrapped up its “Live Monumental” road trip, which the company used to advocate for the protection of public lands.

Keen’s road trip spanned nine weeks and started in Portland, Ore. before ending in Washington, D.C., traveling 7,500 miles across 25 states in a bright yellow, renovated 1976 GMC RV. Along the way the campaign collected more than 30,000 petition signatures, rallied support from more than 40 businesses, and hosted more than 47 events, including a reception on Capitol Hill that marked the finale of the 2015 tour and start of Keen’s 2016 campaign efforts.

“This summer, through the Live Monumental road trip, we experienced some of the most treasured landscapes in America,” said Linda Balfour, Keen brand marketing manager. “Along the way we connected with thousands of people with a shared passion for our natural playgrounds and preserving the public lands on which we play. We look forward to carrying the momentum and enthusiasm generated by the trip into 2016.”

The campaign urged the Obama Administration to protect five specific areas in the US that have environmental, recreational and historic significance, and designate them as national monuments through the Antiquities Act. The areas include: Mojave Desert, Calif., Owyhee Canyonlands, Ore., Birthplace of Rivers, W. Va., Boulder-White Clouds, Idaho, and Gold Butte, Nev. A victory during the campaign came on Aug. 7 when Idaho’s majestic Boulder-White Clouds was permanently protected as Wilderness.

Major focuses for 2016 will include amplifying local outreach and support in and around Live Monumental’s targeted locations, attracting advocacy from more businesses, and attaining a critical mass of signatures before President Obama leaves office with the hope of having the remaining four areas preserved as national monuments.