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Kendrick Lamar’s Latest Nike Collaboration is an Ode to the House Shoe

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

“Lifestyle” isn’t a word Kendrick Lamar throws around lightly. “When we are talking about lifestyle, we are talking about real lives, actual people,” the Pulitzer Prize-winning rapper told Nike ahead of his fourth—and final—collaboration with the footwear giant this month.   To that end, he modeled the Kendrick Lamar x Nike Cortez Kenny IV on…

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