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Rice Husks Feature in Kenneth Cole’s Sustainable Sneaker

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Kenneth Cole is betting that the only thing more attractive to today’s consumer than a comfortable chunky sneaker is a comfortable chunky sneaker, produced sustainably. A year ago, Kenneth Cole unveiled the Maddox Jogger Sneaker, likely to capitalize on the growing and still dominant fashion sneaker trend. Since then, the Maddox Jogger has become one…

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