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Rice Husks Feature in Kenneth Cole’s Sustainable Sneaker

Download the New Wave report on the efforts taken by major denim players to deliver sustainable solutions across the supply chain and ultimately improve the health of the planet.

Kenneth Cole is betting that the only thing more attractive to today’s consumer than a comfortable chunky sneaker is a comfortable chunky sneaker, produced sustainably. A year ago, Kenneth Cole unveiled the Maddox Jogger Sneaker, likely to capitalize on the growing and still dominant fashion sneaker trend. Since then, the Maddox Jogger has become one…

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