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Fila Partners With NYC Streetwear Label to Support Social Movements

Less than two months after releasing a ski-inspired collection with Rowing Blazers, Fila has teamed up with another New York City label, Krost.

Launched Friday, the collaboration marks the introduction of the Renno, Fila’s newest footwear silhouette, combining present-day streetwear designs with nods to the sportstyle brand’s running and performance history, all while maintaining Krost’s signature sharp, clean aesthetic.

The white-and-gray Krost x Fila Renno was crafted with polished recycled leather, as well as nylon, suede and ripstop mesh. Fila’s Energized midsole cushioning anchors the shoe for added comfort. The sneaker sports Krost’s “Support Your Friends” catchphrase across the back heel and atop the sockliner, as well as additional logo hits on the tongue and midsole.

Less than two months after releasing a ski-inspired collection with Rowing Blazers, Fila has teamed up with another New York City label, Krost. Launched Friday, the collaboration marks the introduction of the Renno, Fila’s newest footwear silhouette. The design combines present-day streetwear designs with nods to the sportstyle brand’s running and performance history, all while maintaining the sharp, clean aesthetic Krost is known for. The white-and-gray Krost x Fila Renno was crafted with polished recycled leather, as well as nylon, suede and ripstop mesh. Fila’s Energized midsole cushioning anchors the shoe for added comfort. The shoe sports Krost’s “Support Your Friends” catchphrase across the back heel and atop the sockliner, as well as additional logo hits on the tongue and midsole. The Renno will feature alongside activists in a campaign developed by Krost’s founder and creative director, Samuel Krost. Those included in the campaign will represent organizations such as Food Bank for New York, BK Community Fridges, March For Our Lives, The National Alliance on Mental Illness, Stomp Out Bullying, Encourage Kids Foundation and Freedom March NYC. The Krost x Fila Renno was limited to 100 pairs. Priced at $118, it was available exclusively on Krost’s website. Ten percent of proceeds will be donated to prominent social movements. A self-described “mission-driven brand,” Krost regularly partners with non-profit organizations that are tackling issues such as gun reform, climate change, social inequality and societal injustices. Last fall, Krost collaborated with another New York City brand, Barneys, for a collection benefitting the Food Bank of New York City and One Warm Coat. Blending notes of nostalgia for Barneys’ 1990s heyday with contemporary, pandemic-friendly styling, the limited-edition capsule included hoodies, T-shirts, joggers, pullover sweatshirts and baseball caps. Proceeds from the collaboration went toward providing 2,400 coats to people in need as well as 800 meals over the holiday season.

Krost x Fila Renno

The Renno will feature alongside activists in a campaign developed by Krost’s founder and creative director, Samuel Krost. Those included in the campaign will represent organizations such as Food Bank for New York, BK Community Fridges, March For Our Lives, The National Alliance on Mental Illness, Stomp Out Bullying, Encourage Kids Foundation and Freedom March NYC.

The Krost x Fila Renno was limited to 100 pairs. Priced at $118, it was available exclusively on Krost’s website. Ten percent of proceeds will be donated to prominent social movements.

Fila and Krost collaborated on a new footwear silhouette combining streetwear and sportstyle design.

Krost x Fila Renno

A self-described “mission-driven brand,” Krost regularly partners with non-profit organizations that are tackling issues such as gun reform, climate change, social inequality and societal injustices.

Last fall, Krost collaborated with another New York City brand, Barneys, for a collection benefitting the Food Bank of New York City and One Warm Coat. Blending notes of nostalgia for Barneys’ 1990s heyday with contemporary, pandemic-friendly styling, the limited-edition capsule included hoodies, T-shirts, joggers, pullover sweatshirts and baseball caps. Proceeds from the collaboration went toward providing 2,400 coats to people in need as well as 800 meals over the holiday season.

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