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Gamers Now Have a Performance Sneaker to Call Their Own

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The booming eSports industry has been uncharted territory for sneaker brands, until now. K-Swiss announced Friday a new partnership with the eSports organization Immortals, to launch the first signature sneaker for a professional gaming team. The shoe, which will be offered as a lifestyle model in December and a technical performance model in early 2019,…

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