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Gamers Now Have a Performance Sneaker to Call Their Own

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The booming eSports industry has been uncharted territory for sneaker brands, until now. K-Swiss announced Friday a new partnership with the eSports organization Immortals, to launch the first signature sneaker for a professional gaming team. The shoe, which will be offered as a lifestyle model in December and a technical performance model in early 2019,…

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