Kurt Geiger is breaking into the children’s footwear category in a big way. The British label will take over the children’s footwear departments in Harrods and Selfridges in London this summer with its debut collection of tot-sized takedowns of some of its popular men’s and women’s styles. The line will be sized from newborns to 11-year-olds.
The retail concepts will feature more than 20 new brands. Kurt Geiger plans to follow up with a children’s multi-brand footwear website slated to launch in the fall.
The company already operates the shoe departments in Harrods, Selfridges and Liberty. Kurt Geiger chief executive Neil Clifford said, “We are used to working incredibly closely with the buying and management teams in both Harrods and Selfridges to ensure their ladies and men’s shoe offer is entirely reflective of their fashion business, and it’s natural to extend our partnership into their children’s shoe assortment.”