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Lexus Taps 3D Artists for Sedan-Inspired Sneaker

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Months after Porsche and Puma collaborated on a 500-pair collection of 911 Turbo-inspired footwear, luxury vehicle maker Lexus has unveiled its own motor-inspired sneaker. The Toyota subsidiary tapped RTFKT, a creative collective community of more than 150 3D artists, to design the one-off shoe as part of its “All In” advertising campaign promoting the new…

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