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Lexus Taps 3D Artists for Sedan-Inspired Sneaker

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Months after Porsche and Puma collaborated on a 500-pair collection of 911 Turbo-inspired footwear, luxury vehicle maker Lexus has unveiled its own motor-inspired sneaker. The Toyota subsidiary tapped RTFKT, a creative collective community of more than 150 3D artists, to design the one-off shoe as part of its “All In” advertising campaign promoting the new…

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