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The Look: Rosé All Day

This isn’t your mother’s powder pink.

Known as ‘millennial’ pink, this blush-meets-salmon hue is the ‘it’ color for any type of product—from book covers and lipstick, to coats and wine—targeted to millennial ladies. The delightful color also adds a pop of pretty to sneakers, boots and heels.

The color is trending now, but expect to see more of it, as well as metallic rose gold, this fall.