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The Look @ GDS: Highlighter Effect

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Day-Glo is normally a hard look to pull off, but brands at GDS got it right.

Neon yellow was men’s brands’ accent color of choice at the German trade show. The electric color popped against military green and took camouflage out of its incognito roots.

Meanwhile, women’s designers were more playful, pairing tomboy silhouettes (i.e. chukkas and brogues) with the hot hue.

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