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Madewell Makes First Foray Into the World of Sneakers

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Madewell has released its first-ever collection of unisex sneakers to add to its offering of denim, apparel and accessories—available now to Madewell Insiders and to the general public. In recent years, Madewell has evolved its offering to appeal to all sexes, especially when it comes to the brand’s popular denim styles, and has been working…

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