An aftercare specialist’s luxury repair services are scaling new heights—five-inch ones, that is.
The Restory announced this week that it’ll be powering Manolo Blahnik’s new Mend My Manolos program, which will supply services from replacing scuffed heels to reviving dingy suede or leather. The partnership—The Restory’s inaugural one with a brand—is an omnichannel operation, it said. Customers can drop off their pumps or heels at the closest Manolo Blahnik boutique or request a pickup from their home or office anywhere in the world.
All items will be packed off to The Restory’s London-based atelier, where they will be professionally assessed and the cost of repairs quoted before any greenlit work takes place. Finished shoes can be delivered to a Manolo Blahnik boutique or straight to the customer’s door, whether locally or internationally.
“Few brands epitomize fun, style and investment-in-self better than our first brand partner Manolo Blahnik,” said Vanessa Jacobs, founder and CEO of The Restory, which also works with high-end retailers Farfetch, Harrods and Selfridges to spiff up their customers’ shoes, bags and accessories.
“We are excited to be leveraging our tech, data and craftsmanship to power aftercare for such an iconic brand, championing a sustainable approach to luxury and helping the industry advance towards a greener future,” she added.
The global aftercare market is worth $200 billion, according to The Restory. The company’s collaboration with Manolo Blahnik, it said, is indicative of the growing value of repair within the luxury industry, particularly if it shifts from a simple utility to a “lifestyle experience” that combines extended customer service with sustainability.
“We started The Restory to make aftercare fun and stylish and as much a part of the fashion experience as buying to begin with,” Jacobs said. “We have spent four years cracking the complexity of aftercare, partnering with some of the U.K.’s leading luxury retailers to help customers fall in love again and again with their investment pieces.”
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Mend My Manolos is also a testament to Manolo Blahnik’s dedication to superior craftsmanship, the brand—a signature of “Sex and the City” protagonist Carrie Bradshaw, who will soon return to the small screen—said. And as far as trends go, this is one it believes will have legs.
“Beautifully crafted, timeless investments to be treasured for a lifetime is what we strive to create in every pair of shoes at Manolo Blahnik,” said Manolo Blahnik CEO Kristina Blahnik. “We are thrilled to be partnering with The Restory, a business who understands the value of artisanry and craftsmanship and who is passionate about bringing well-loved pieces back to life.”