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Merrell’s Mobile Scavenger Hunt Urges Atlantans to ‘Get Outside’

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Merrell is encouraging its Atlanta-area fans to embark on a mobile scavenger hunt that mixes GPS technology and photo and video sharing with an element of trivia. The Wolverine Worldwide-owned outdoor performance and lifestyle brand launched a fan engagement event called the “Atlanta Scavenger Hunt Presented by Merrell” using the Eventzee scavenger hunt app developed…

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