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Merrell’s Mobile Scavenger Hunt Urges Atlantans to ‘Get Outside’

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Merrell is encouraging its Atlanta-area fans to embark on a mobile scavenger hunt that mixes GPS technology and photo and video sharing with an element of trivia. The Wolverine Worldwide-owned outdoor performance and lifestyle brand launched a fan engagement event called the “Atlanta Scavenger Hunt Presented by Merrell” using the Eventzee scavenger hunt app developed…

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