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Merrell’s Mobile Scavenger Hunt Urges Atlantans to ‘Get Outside’

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Merrell is encouraging its Atlanta-area fans to embark on a mobile scavenger hunt that mixes GPS technology and photo and video sharing with an element of trivia. The Wolverine Worldwide-owned outdoor performance and lifestyle brand launched a fan engagement event called the “Atlanta Scavenger Hunt Presented by Merrell” using the Eventzee scavenger hunt app developed…

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