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From ‘Old Town Road’ to ‘Satan Shoes’: Rapper’s Retooled Devil-Themed Nikes Sell Out in Less Than a Minute

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Despite outrage and condemnation from a host of pundits and politicians, Lil Nas X’s so-called “Satan Shoes” sold out all 665 pairs—the 666th will be given away Thursday in a lottery—in less than one minute Monday. The Grammy-winning “Old Town Road” performer created the shoes with MSCHF, the Brooklyn-based creative maverick behind 2019’s “Jesus Shoes.”…

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