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From ‘Old Town Road’ to ‘Satan Shoes’: Rapper’s Retooled Devil-Themed Nikes Sell Out in Less Than a Minute

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Despite outrage and condemnation from a host of pundits and politicians, Lil Nas X’s so-called “Satan Shoes” sold out all 665 pairs—the 666th will be given away Thursday in a lottery—in less than one minute Monday. The Grammy-winning “Old Town Road” performer created the shoes with MSCHF, the Brooklyn-based creative maverick behind 2019’s “Jesus Shoes.”…

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