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As the NBA Prepares to Tip Off, Can Basketball’s Top Sneaker Brands Capitalize?

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

With the NBA season making its triumphant return Thursday after a four-month hiatus, it’s hardly a coincidence that top footwear brands from Nike and New Balance to Puma, Adidas and Reebok are all dropping new sneakers to fete the long-awaited occasion. Rarely outshined in the sneaker game, Nike is launching several new sneakers throughout the…

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