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As the NBA Prepares to Tip Off, Can Basketball’s Top Sneaker Brands Capitalize?

Biodegradability or recycled? Carbon inset or carbon offset? Lean manufacturing or made to measure? Blockchain or chasers? There are many routes to sustainability. Come learn the relative advantages each, and learn how to design strategies that address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

With the NBA season making its triumphant return Thursday after a four-month hiatus, it’s hardly a coincidence that top footwear brands from Nike and New Balance to Puma, Adidas and Reebok are all dropping new sneakers to fete the long-awaited occasion. Rarely outshined in the sneaker game, Nike is launching several new sneakers throughout the…

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