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As the NBA Prepares to Tip Off, Can Basketball’s Top Sneaker Brands Capitalize?

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

With the NBA season making its triumphant return Thursday after a four-month hiatus, it’s hardly a coincidence that top footwear brands from Nike and New Balance to Puma, Adidas and Reebok are all dropping new sneakers to fete the long-awaited occasion. Rarely outshined in the sneaker game, Nike is launching several new sneakers throughout the…

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