Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

As the NBA Prepares to Tip Off, Can Basketball’s Top Sneaker Brands Capitalize?

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

With the NBA season making its triumphant return Thursday after a four-month hiatus, it’s hardly a coincidence that top footwear brands from Nike and New Balance to Puma, Adidas and Reebok are all dropping new sneakers to fete the long-awaited occasion. Rarely outshined in the sneaker game, Nike is launching several new sneakers throughout the…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!