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NBA Playoffs’ Top Scorers Overwhelmingly Wore This One Sneaker Brand

Nike proved the brand of choice at this year’s NBA Playoffs.

A clear majority of the top 50 scorers—measured as of Game 1 of the NBA Finals—hit the court in one of the footwear giant’s myriad basketball styles, iPrice determined. Including Nike’s subsidiary Air Jordan, 72 percent wore one of the company’s silhouettes, according to the Malaysian shopping aggregator.

Adidas came in a distant second, with just 14 percent of the playoffs’ top scorers choosing to wear one of its sneakers. Under Armour, Puma, New Balance, Peak and Li-Ning were also all represented.

Of the top-scoring 50 players, 36 percent wore their own signature shoes, including NBA Finals MVP Giannis Antetokounmpo in his Nike Zoom Freak 2s, Paul George of the Los Angeles Clippers in the Nike PG 5 and Atlanta Hawks Trae Young in his inaugural Adidas shoe, the Trae Young 1.

Only three of the playoffs’ top 10 scorers wore a non-signature shoe, according to iPrice. NBA Finals rivals Devin Booker of the Phoenix Suns and Milwaukee Bucks star Khris Middleton both donned styles—the Nike Zoom Kobe 4 Protro and Nike Kobe 5 Protro, respectively—from Kobe Bryant’s signature line. The Los Angeles Clippers’ Reggie Jackson wore one of his teammate Paul George’s shoes, the Nike PG 3.

Atlanta Hawk star Trae Young debuted his inaugural Adidas shoe, the Trae Young 1, during the NBA Playoffs.
Atlanta Hawk star Trae Young, center, debuted his inaugural Adidas shoe, the Trae Young 1, during the NBA Playoffs. Milwaukee Bucks shooting guard Khris Middleton, left, wears the Nike Kobe 5 Protro. Curtis Compton/Atlanta Journal-Constitution via AP

Though a signature sneaker has become increasingly commonplace among basketball’s most elite players, the journey to creating a namesake shoe is not necessarily always smooth sailing. Brooklyn Nets point guard Kyrie Irving took to Instagram last week to blast his latest Nike sneaker, the Kyrie 8. Commenting on a post purporting to show leaked photos of the unreleased product, Irving disavowed any involvement in its design or marketing.

“[In my opinion] these are trash,” Irving wrote from his verified account. “I have Absolutely nothing to do with them!”