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New Balance Leans on Tech to Catch Nike and Adidas

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

New Balance is looking to revitalize both the front and back ends of its retail business with modern technology solutions. The athleticwear and footwear company is deploying cloud-based applications from retail technology provider Aptos across its operations in both North America and Europe, aiming to modernize customer experiences through expanded fulfillment options, optimized merchandise availability…

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