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New Balance Leans on Tech to Catch Nike and Adidas

With pent-up demand, speed to market has never been more important. But port congestion, tariff impacts, the Uyghur crackdown and Covid uncertainty is making it difficult to restock the racks. Join Sourcing Journal on July 8 at 2 pm ET to learn how to sidestep the worst of the logistics roadblocks.

New Balance is looking to revitalize both the front and back ends of its retail business with modern technology solutions. The athleticwear and footwear company is deploying cloud-based applications from retail technology provider Aptos across its operations in both North America and Europe, aiming to modernize customer experiences through expanded fulfillment options, optimized merchandise availability…

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