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New Balance Leans on Tech to Catch Nike and Adidas

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

New Balance is looking to revitalize both the front and back ends of its retail business with modern technology solutions. The athleticwear and footwear company is deploying cloud-based applications from retail technology provider Aptos across its operations in both North America and Europe, aiming to modernize customer experiences through expanded fulfillment options, optimized merchandise availability…

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