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New Balance’s New Sneaker Says Basketball’s a Lifestyle, Not Just a Sport

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

New Balance is mashing together its old-school basketball roots with high fashion style to launch a new futuristic streetwear silhouette “made for life between shootarounds.” On April 1, the first round of colorways for the BB9000 basketball sneaker were made available on New Balance’s recently overhauled e-commerce site, as well as across Foot Locker’s family…

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