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New Balance’s New Sneaker Says Basketball’s a Lifestyle, Not Just a Sport

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

New Balance is mashing together its old-school basketball roots with high fashion style to launch a new futuristic streetwear silhouette “made for life between shootarounds.” On April 1, the first round of colorways for the BB9000 basketball sneaker were made available on New Balance’s recently overhauled e-commerce site, as well as across Foot Locker’s family…

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