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New Balance Under Fire Over ‘Made in the USA’ Claims

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

New Balance has long emblazoned its products with proclamations that they are “Made in the USA.” But consumer watchdog group Truth in Advertising (TINA) is hitting back at the Boston-based footwear brand with an official complaint to the Federal Trade Commission (FTC), alleging that those claims are false and damaging. On Monday, the nonprofit submitted…

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