Fitness technology company iFit has announced a new smart running shoe that it says will provide wearers with a wider variety of metrics beyond simply distance or speed.
The Altra IQ by iFit gives wearers real-time feedback as they run, utilizing a razor-thin, multi-sensor system embedded in the shoe’s midsole to track a range of running intelligence, including running cadence, ground contact time, and foot strike zone. Altra IQ shoes transmit data to an iFit app or iFit tracker watch with BLE, which provides individual analysis and real-time coaching on the run.
“For too long, ‘How far?’ and ‘How fast?’ have been the only two metrics used to analyze your run,” said Brian Beckstead, Altra’s Co-Founder and Vice President of Sales. “Altra IQ gathers intelligence on a full range of running biomechanics. For example, you’ll learn right away – during your run – if you are landing harder on one foot, which could easily turn out to be the reason your knee hurts. Then with individual data collected from your running form, Altra provides personal critiques, just like a coach, to improve your run, every time you run.”
The iFit Ridge watch and iFit app screen will show each of the various metrics collected. Individual recommendations for improving running form will be both visible and audible via your smartphone and visible on your iFit GPS watch, sold separately. Runners can also collect the data without any carrying a phone or watch during the run – the shoes actually store the data. A select team of running experts, coaches and exercise physiologists created the analytics and feedback suggestions.
Altra IQ will be rolled out to select retailers starting this spring for $199, and will be sold through Altra’s website. Attendees of this year’s Tech West can try a demo of the shoe, located at booth #73914 in Sands Expo Center, before the general release.