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Nicki Minaj Instagram Post Sparks Run on Pink Crocs

Crocs received yet another high-profile endorsement this week, this time from the “Queen of Rap” herself, Nicki Minaj.

Once mocked as ugly and clunky, Crocs have received the approval of everyone from Kate Middleton and Gwen Stefani to Post Malone and Justin Bieber. The rapper added her name to that list Monday, donning a pair of pink, bejeweled clogs in her first Instagram post in five months.

The “Anaconda” hitmaker’s post, now liked more than 4.75 million times, sent legions of fans chasing down their own pair of bubblegum-colored footwear—enough to even crash Crocs’ site at one point, according to a Twitter user. “Pink crocs” emerged as one of Monday’s breakout searches, per Google Trends, with interest rising by roughly 1,567 percent in the hours following Minaj’s post.

Nicki Minaj drove a surge in interest in pink Crocs this week when she donned a pair in her first Instagram post in five months

A few days later, it appears the electric pink colorway of Crocs’ Classic Clog is completely out of stock. Google search volume remains more than three times above where it was before Minaj’s post.

The latest report from StockX places this week’s run on Crocs amid a larger trend in the footwear space. According to the peer-to-peer streetwear resale marketplace, the average resale price for Crocs, slides and sandals jumped 70 percent year-over-year in the first quarter.

StockX’s report also spotlights the success of other pandemic winners, namely golf shoes and outdoor footwear. According to the resale site’s data, Jordan golf shoes and Nike ACG (All Conditions Gear) products saw a 150 percent increase in trades in the first quarter versus the same period a year ago.

Hundreds of thousands of first-time sellers have taken to StockX’s site since the pandemic began, the May report noted. From March of last year through to last month, these first timers sold $800 million of products and completed, on average, seven sales each. The top three products sold, Stock X noted, were the Yeezy Boost 350 V2 Black Red, PlayStation 5 Blu-Ray Edition and Jordan 11 Jubilee 25th Anniversary.