Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

How Well Does Nike Personalize With Data? One Firm Finds Out

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Footwear brands could do a better job of using customer data to personalize their messaging and experience, according to a new report. Looking to discover how some of the most popular footwear companies interact with their audiences and prospective shoppers, marketing technology firm Customer Portfolios audited nearly a dozen leading lifestyle shoe brands. Brands largely…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!