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How Well Does Nike Personalize With Data? One Firm Finds Out

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Footwear brands could do a better job of using customer data to personalize their messaging and experience, according to a new report. Looking to discover how some of the most popular footwear companies interact with their audiences and prospective shoppers, marketing technology firm Customer Portfolios audited nearly a dozen leading lifestyle shoe brands. Brands largely…

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