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How Well Does Nike Personalize With Data? One Firm Finds Out

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Footwear brands could do a better job of using customer data to personalize their messaging and experience, according to a new report. Looking to discover how some of the most popular footwear companies interact with their audiences and prospective shoppers, marketing technology firm Customer Portfolios audited nearly a dozen leading lifestyle shoe brands. Brands largely…

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