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Nike’s New Air Jordan 1 Trademark Faces Immediate Challenge

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Thirty-six years after the Air Jordan 1 first debuted, Nike finally received the trademark for the sneaker’s design this month. The United States Patent & Trademark Office’s (USPTO) approval was initially seen as a death knell for the bootleggers and copycats specialized in replicating the shoe’s iconic look. A petition to cancel Nike’s recently gained…

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