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Nike’s Annual Air Max Event Draws Striking New Design

Nike will celebrate the 34th anniversary of its popular Air Max sneaker next week by releasing a new silhouette it describes as a blend of the late 1970s and the 2020s.

The distinctive design will arrive on March 26, or as sneaker enthusiasts may know it, Nike Air Max Day. First introduced in 2014, the annual event celebrates the popular sneaker franchise with special releases, such as this year’s Nike Air Max Pre-Day.

The sneaker features the same iconic heel Air bag seen in current Air Max 1s, Air Max 90s and Air Jordan IIIs, IVs, Vs and Vis. This time, however, rather than simply visible through a window, the full Air Unit is exposed between the midsole and outsole.

The Nike Air Max Pre-Day features an exposed Air bag
Nike Air Max Pre-Day Nike

Beyond offering a striking visual, this articulation of the Air unit also supports a new underfoot sensation. By decreasing layers between foot and Air and placing the unit between two hard surfaces, the Air Max Pre-Day achieves a more pronounced bounce with each walking stride, Nike said.

Like Nike’s recently debuted Cosmic Unity, the sneaker minimizes material waste. About 20 percent of its weight comes from recycled content, including 100 percent of its polyester upper. Nike Grind Rubber, a collection of recycled materials made from manufacturing scrap, unsellable products and worn-out sneakers, makes up about 13 percent of the shoe’s outsole.

The Air Max Pre-Day also includes a 20 percent recycled TPU clip, 100 percent recycled synthetic suede tip, 85 percent recycled polyester back tab and 15 percent recycled polyurethane tongue overlay.

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The Nike Air Max Pre-Day will release March 26 on SNKRS and at select global retailers.

Nike will not be the only business celebrating Nike Air Max Day this year. Earlier this month, Hibbett Sports announced it will give away a year’s worth of kicks to one lucky sneakerhead in honor of the event. Shoppers will be able to enter to win throughout March, with a winner to be selected on April 9. The sports apparel and footwear retailer valued the grand prize at $3,000.

Sneaker and streetwear marketplace GOAT launched a feature earlier this month allowing users to virtually try on “unreleased and highly coveted” Air Max silhouettes. Every Friday this month, the app has added new styles, including the Sean Wotherspoon x Air Max 1/97 from 2018 and Virgil Abloh’s Off-White x Air Max 90 ‘Desert Ore.’

A week before Nike Air Max Day proper, the footwear company will drop a new Air Max-centered capsule from its collaborator of five years, Kim Jones.

Nike teamed up with fashion designer Kim Jones on the Total Orange Air Max 95
Total Orange Air Max 95 Nike

The fashion designer and Nike collaborator since 2016 took on the Air Max 95 for his latest project. The special-edition design features a toe cap mini-Swoosh and a perforated upper inspired by the Air Max 360. Original Air Max 95 colors “Total Orange” and “Volt” appear against an inverted gradient, putting a new twist on a “nostalgia-inducing scheme,” Nike said.

The Volt Air Max 95 and Total Orange Air Max 95 debut Friday on SNKRS and at select retailers, the former exclusively in the United Kingdom. An apparel collection will accompany the drop, with certain items also only appearing in the U.K.