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Nike Alum to Lead Columbia Sportswear & Swire Resources Joint Venture

Joint venture partners Columbia Sportswear Company and Swire Resources Limited, announced the appointment of Jason Zhu as general manager of their China venture, Columbia Sportswear Commercial Co. Ltd.

Zhu will take charge of all go-to market functions, including apparel, footwear and accessories product and marketing, as well as wholesale, direct retail and e-commerce development.

Prior to this position, Zhu spent 13 years with Nike, Inc., working in Shanghai and holding roles including senior strategic account director and senior marketplace management director. He also worked at Nike global headquarters in Oregon as global category business development director for the Jordan brand. Zhu began his career at Proctor & Gamble.

Tim Boyle, Columbia CEO, said, “We welcome Jason to the Columbia team and are confident that his proven leadership and experience in the China sportswear market will be invaluable as we continue to invest in the significant long-term opportunities we see for the Columbia brand.”