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Nike Targets Female NBA Fans With Lakers, Nets Apparel Collection

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

A month after releasing a line of American Basketball Association-inspired footwear via its Converse brand, Nike has whipped up another collection for hoops fans. The capsule, created in collaboration with the Tokyo fashion label Ambush, features an array of Los Angeles Lakers and Brooklyn Nets apparel—all designed for female basketball aficionados. “The project began with…

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