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Nike Targets Female NBA Fans With Lakers, Nets Apparel Collection

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

A month after releasing a line of American Basketball Association-inspired footwear via its Converse brand, Nike has whipped up another collection for hoops fans. The capsule, created in collaboration with the Tokyo fashion label Ambush, features an array of Los Angeles Lakers and Brooklyn Nets apparel—all designed for female basketball aficionados. “The project began with…

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