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Nike to Open Atlanta ‘Technology Center’ Early Next Year

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Weeks after a report revealed internal concern over a troubing tech turnover, Nike unveiled plans Thursday to open a new “technology center” in Atlanta. The company said it chose the city for “its strong connection to sport” and its “wealth of skilled and diverse tech talent.” Nike also noted the region’s concentration of “great” universities….

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