The brand is debuting an online drawing system linked to in-store launch events. When customers enters the drawing, they’ll have the chance to purchase select Nike launch products at the store.
When the product becomes available, Nike will tweet a link to the entry page. Customers can then sign in with a Nike+ account, which sends a message to their mobile devices. There, the shopper can select their desired shoe, size and location, and the brand will randomly select winners within 24 hours.
Only the participants who win will be allowed to line up at the participating Nike stores during the selected time window.