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Nike Is Serious About Keeping Counterfeits From Getting Past Customs

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

U.S. Customs and Border Protection (CBP) announced a new formal partnership arrangement with Nike Inc. on Thursday as part of its Donations Acceptance Program. Under its partnership with CBP, Nike is donating proprietary technology to aid in authenticating a variety of its merchandise and to prevent counterfeit products from entering the United States. CBP and…

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