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Nike: Just Do It Celebrates 30 Years With Kaepernick Boost

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Marketing has long been a driver for the Nike brand and that’s been enhanced in these times of multimedia messaging, particularly the company’s ongoing and expanded connections to high-profile athletes. Sometimes these ad campaigns have been controversial, as with Nike’s new Just Do It campaign with former NFL quarterback Colin Kaepernick, whose protests against racial…

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